Bio
A creative natural leader with strategic sales and operational expertise at board level, as well as extensive international exposure. An exceptionally driven and tenacious Senior Sales Professional with the capabilities to drive organisations forward, implementing and achieving all strategies, whilst enhancing profitability. A highly skilled individual with a wealth of management experience and the transferable skills to manage multiple ‘A’ list accounts and relationships, utilising vast negotiation and managerial techniques, to identify and develop business opportunities. A passion for leading groups, teams and individuals to find their maximum potential and succeed.
Specialist Areas
Senior account management
Business forecasting and planning
Enhancing sales and profitability
High level negotiation
Managing stakeholder relationships
Sales methodology
Employee training and management
Strategy creation and implementation
Business development
Financial and budgetary control
Customer focused
Board level operational management
Creating customer advocacy
International exposure
Employment History
General Manager – Movinghub
2020-Present
- Led the implementation of new Prop Tech across UK channel partners, focusing on leading national Estate Agent brands
- Significantly increased UK monthly net profit via new business, analysing current spend and operations, whilst improving sales figures
- Sourced international contact centre to support UK centre, during rapid growth period.
- Managed UK P&L and communication within international board meetings
UK Business Manager – Lexacom
2019-2020
- Designed and executed new company strategy within the market vertical, feeding into technical developments, portfolio expansion and marketing strategies
- Development of relationships with key partners to support key goals
- Created exciting volume license-based opportunities, selling SaaS into legal brands and securing the end-to-end implementation of Lexacom’s largest customer, within the legal sector
- Produced new and consistent revenue stream, whilst creating customer advocates and key brand awareness
Sales and Account Manager – Lexacom
2016-2019
- Creating and closing 200+ sales across GP practices, federations and CCGs
- Achieving over £1m in sales revenue
- Significantly increased business GP percentage
- Growth of customer base and sales of SaaS solutions, across England, Wales and Northern Ireland
- Developed and enhanced skillset and personal growth of Lexacom Regional Sales Managers
- Oversaw creation and implementation of business marketing campaigns
- Managed new national ‘Reseller’ model, through new and existing businesses, across multiple industries
- Built valued and long-lasting relationships, through a consultative sales approach
- Established a clear understanding and strategy for the sales team, to identify, create and secure new business opportunities
National Sales and Operations Manager – The Smart Group
2013-2016
- Direct management and responsibility, from startup, of Telstra’s (telecommunication) sales channel across Australasia
- Achieved a consistent $46m AUD revenue from Y1
- Creation and implementation of sales and account management on a national basis, managing state/regional executives, operational staff, IT, B2B and B2C representatives
- Executive management of key senior stakeholders within Telstra Australia, including; Group General Manager, General Manager of Sales Performance, Marketing Performance Leads, Head of Procurement and Data Management
- Generating increased revenue and GP within my portfolio of clients and new business growth.
- Continuous strategising with the Senior Executive Group to progress the group’s future within a competitive fast-paced industry
- Successfully implemented the Telstra residential National Broadband Network through direct sales and marketing channels across Australia
- Continuously focused on the company’s success target, this was quickly achieved within the onboarding and management of 120 employees
- Ensured ongoing identification of sales opportunities throughout all sales divisions within Telstra, significantly improving profitability and achieving all Net Promoter Score (NPS) targets
National Sales and Operations Manager – The Smart Group
2011-2013
- Successfully managed the implementation of a new government initiative (through fully owned subsidiary of The Smart Group) within the VEET scheme, enabling the introduction of energy saving products throughout Victoria
- Achieved excellent results including the production of the highest number of Victorian Energy Efficiency Certificates within a period of only 18 months within the VEET scheme, ensuring the organisation became the leading accredited partner for the Essential Services Commission (ESC)
- Created and implemented a key campaign which enabled 180 employment opportunities and an additional revenue of $12m AUD
- Ensured the achievement of ESC recognition as the leading VEEC creator and partner of compliance
QLD State Sales Manager – The Smart Group
2009-2011
- Significantly improved sales channels within QLD, enhancing revenue opportunities and enabling exceeded sales targets
- Supervised, coached and mentored a number of employees across administration, recruitment, training and channel management, additionally overseeing 3 offices in Brisbane CBD, Sunshine Coast and Gold Coast, creating and introducing key business programmes
- Conducted extensive client reporting as well as managing all disputes through to resolution
- Continually excelled in all targets and key performance indicators, managing a significant sales growth for a number of blue-chip clients including Optus, TRU Energy and Integral Energy
- Coached, trained and enhanced knowledge and morale amongst all field sales agents and office employees
- Played a pivotal role in ensuring QLD was the most profitable area of the business, gaining an exceptional reputation throughout Australia
QLD State Sales and Recruitment Manager – The Smart Group
2008-2009
- Successfully maintained full recruitment control, working at a senior management level and achieving in all objectives
- Created and implemented key recruitment processes and systems, this significantly enhanced recruitment advertising results and the interview process, enabling the effective identification and sourcing of suitable employees
- Completed extensive liaison with Channel Managers, improving agent retention and enabling the attraction of high performers through a key recruitment strategy
- Achieved excellent results including the sourcing and securing of key employees throughout the 3 offices
National Business Manager – Pioneer GB
2008
- Direct responsibility for managing the UK sales team, continually enhancing their knowledge and morale to ensure increased sales and achievement of all objectives
- Maintained full account management of key partnerships, utilising key communication techniques
- Created and delivered training programmes to technical professionals, business partners and employees in relation to company products as well as developing seminars on market changes, sales techniques, consumer trends and clients
- Significantly enhanced entertainment sales throughout the UK, increasing by over 30% and gaining recognition for one of the most profitable revenue streams within the organisation
- Developed and nurtured lucrative business contacts throughout the UK, with focus on future product, price and promotional activities
- Transformed underperforming team, enabling the achievement of all key objectives
Area Sales Manager – Pioneer GB
2005-2008
- Enhanced business growth through the highly effective development and management of client relationships, utilising cross-selling techniques and product expertise
- Maintained full control of all road-shows, focusing on promoting products and technology and enhancing knowledge amongst employees and customers
- Implemented numerous sales and marketing processes, continually enhancing growth
- Developed and introduced management and planning strategies throughout the area (UK and Ireland), ensuring continued success despite challenging climates
- Achieved exceptional results within the position, improving profitability, exceeding targets and obtaining multiple new national partnerships
Area Sales Executive – Pioneer GB
2004-2005
Achievements
2017-2020
- Secured Lexacom its largest legal customer
- Employee of the year award
- Promoted within business
2013-2015
- Created and successfully implemented Telstra’s new national ‘Customer Advocacy Program’
- Promoted within business
2012-2015
- Achieved business’ 3-year forecast within The Smart Group, of doubling their revenue
2012-2013
- Increased The Smart Group revenue by 30% from new business
- Promoted within business
Achievements
Lexacom
- Implemented new company strategy and ideas to increase consistent GP percentage, to highest in company history
- Secured Lexacom largest legal customer
- Achieved all company set targets, whilst gaining two promotions during this tenure
2017-2020
Telstra
- Created and successfully implemented Telstra’s new national ‘Customer Advocacy Program’, to enhance customer retention through a ‘Signature’ approach within Call Centre. Whilst generating new revenue streams through current customer data base
- Won the International tender process for The SMART Group, for Telstra’s Acquisition Sales contract – The largest Telecommunications provider in Australasia
- Successfully built and managed leading brands across multiple industries, through Field Sales (B2B & B2C), Contact Centre and Major Accounts
2013-2015
The Smart Group
- Achieved business’ 3-year forecast within The Smart Group, of doubling their revenue
2012-2015
The Smart Group
- Increasing The Smart Group revenue by 30% from new business
2012-2013
The Smart Group
- Figurehead of BRW – Top 100 Best Places to Work
2011
The Smart Group
- Top Profitable Australian State (Queensland)
2010
Pioneer GB Ltd
- Most profitable UK Division
2007-2008
Pioneer GB Ltd
- Area Sales Manager of the Year
2006
He is a passionate, dedicated, innovative individual who strives for excellence by holding people accountable in a respectful and supportive manner.
Lewis Lynch, Technical Sales Manager, Siemens Gamesa Renewable Energy
Without reservation, I wholeheartedly recommend Adam Bray to anyone seeking a manager and mentor who not only possesses exceptional leadership skills but also has the rare ability to empower individuals to reach their full potential. His combination of insightful guidance, unwavering values, and genuine care for his team members make him a true asset to any organisation.
William Bloom, Founder & Director at Lead Wise
Leading by example he can take an idea to a vision and lead, inspire and develop those around him to believe & overachieve in all areas!
David Cobb, Head of Commercial Solar and Renewable Solutions, Edisun Group Pty Ltd